In recent weeks this has become one of Tianjin's hottest eateries. The main reason for this certainly isn't the food, but rather the location, setting and entertainment on offer. This is not to say the food is bad, though it's best described as "adequate" rather than "delicious" or "exciting". Instead, Steak Factory has been grabbing plenty of attention because it is part of a new development along Xinkai Lu, recently transformed into a thriving entertainment complex. A 200m stretch of the road has been adorned with decking, parasols and railings to give it the feel of a European seaside town – the developers have even gone so far as to include life rings and small dingys. On most evenings, diners can sit and enjoy the "sea air' to the accompaniment of live music played right outside the factory's door.